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(click here for a printable portfolio sampler)

Tracy Ball, Senior Copywriter

2359 Railroad Street
Apt. 2406
Pittsburgh, PA 15222
Cell/Text: 503-805-1149
hello@tracyrball.com

Professional Summary

• Decade plus of experience in advertising and marketing copywriting
• Fluent in all formats from digital to print
• National campaign experience
• Strong ad agency background
• Exceptional concepting skills
• Vast experience in writing for both b2c and b2b audiences
• Worked with both small and large agencies and businesses
• Won multiple awards

Employment

Smith Brothers Advertising
2016-2017
Pittsburgh, Pennsylvania
Senior Copywriter
Highlights:
Concepting and copywriting for several of the agency’s consumer packaged goods clients including Sahale Snacks and RW Knudsen juice. Worked on four new business pitches and also wrote for The Art Institutes, the agency’s biggest client. Project work included integrated campaigns, website concepts and content, social media, print ads and taglines.

Freelance Copywriting

2005-Present
Portland, Oregon
Highlights:
Concepting and copywriting for creative agencies and both small and large businesses. Wrote for HTC Phones, TriMet public transit, Adidas, Pendleton Woolen Mills, NW Natural Gas, Anthro Furniture, and several established and start-up retail dot-coms. Project work includes magazine campaigns, brochures, ecommerce, website concepts and content, web banner campaigns, taglines and product naming.

Anthro Furniture Corporation
2003-2005
Tualatin, Oregon
In-House Copywriter
Highlights:
Served as a one-person creative agency responsible for national campaigns with placement in Wired and MacWorld magazines. Also created campaigns tailored to more specific markets like radiology. Wrote web copy, web banners, direct mail, e-mail marketing, tradeshow signage, taglines and product names.

Freelance Copywriting
2002-2003
Portland, Oregon
Highlights:
Brought in to work on new business pitches by ad agencies. Work was both web and print based and clients included Freightliner Trucks and Harsch Investments.

HMH Advertising
1998-2001
Portland, Oregon
Senior Copywriter
Highlights:
For several years served as the sole copywriter for the agency working directly in partnership with the creative director. Concepted and wrote for a wide variety of clients including West Coast Bank, Louisiana-Pacific, Freightliner, and the Oregon Fryer Commission. Won several awards including the Northwest Addys and the Oregonian’s Newsies.

Young & Laramore
1997
Indianapolis, Indiana
Junior Copywriter
Highlights:
Agency was retail focused with clients ranging from the fast food chain Steak ‘n Shake to McNamara Florist and Colorado Steakhouse. Work included billboards, print ads, in-store promotions, television and radio.

(More employment history available upon request.)

Computer Skills
• Adobe Creative Suite/Cloud
• Adobe InDesign
• Content Management Systems
• MS Office
• Powerpoint
• SEO Certification
• Clever researcher
• 55 wpm typing

Education

The Portfolio Center
Atlanta, Georgia
The Copywriting Program
A two-year advertising boot camp/graduate school.
portfoliocenter.edu

Indiana University
Bloomington, Indiana
Bachelor of Arts Degree in Journalism and Advertising.
indiana.edu

Keywords

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