McNamara Florists — Radio

McNamara Florists — Radio

McNamara is a longstanding upscale florist chain. They had just rebranded with a new logo, tagline and in store displays. This…
Anthro Furniture — Campaign

Anthro Furniture — Campaign

Anthro Furniture makes adjustable, customizable, ergonomic furniture. The goal in this campaign then was to show extreme versions of what…
FireWatch — Magazine

FireWatch — Magazine

Advanced technology made FireWatch a completely different smoke detection system from anything else on the market. So a very different…
SmartSystem Siding — B2B

SmartSystem Siding — B2B

Targeting the builders of manufactured homes, this ad for Louisiana-Pacific’s SmartSystem engineered wood siding points out its not-so-subtle advantages over…
Corazzo Riding Apparel — Web

Corazzo Riding Apparel — Web

A dream assignment: "Write like a J. Peterman catalog" were my marching orders. So I spun long yarns about these armored jackets and…
Pendleton Woolen Mills — Web

Pendleton Woolen Mills — Web

Pendleton Woolen Mills is a big brand with a lot of different product lines. The challenge for creating website content…
Taglines / Straplines

Taglines / Straplines

Nicky Farms USA: Raised by ranchers. Coveted by chefs. Pendleton Round-Up Rodeo: Weren't you going to be a cowboy?  Alexis…