McNamara Florists  –  Radio

McNamara Florists – Radio

McNamara is a longstanding upscale florist chain. They had just rebranded with a new logo, tagline and in-store displays. This…
FireWatch  –  Magazine

FireWatch – Magazine

Advanced technology made FireWatch a completely different smoke detection system from anything else on the market. So a very different…
SmartSystem Siding  –  B2B

SmartSystem Siding – B2B

Targeting the builders of manufactured homes, this ad for Louisiana-Pacific’s SmartSystem engineered wood siding points out its not-so-subtle advantages over…
Corazzo Riding Apparel  –  Web

Corazzo Riding Apparel – Web

A dream assignment: "Write like a J. Peterman catalog" were my marching orders. So I spun long yarns about these armored jackets…
Taglines / Straplines

Taglines / Straplines

Nicky Farms USA: Raised by ranchers. Coveted by chefs. Pendleton Round-Up Rodeo: Weren't you going to be a cowboy?  Alexis…