TriMet Public Transit – Campaign
TriMet, Portland’s public transit company, received a grant to run a PSA campaign aimed right at an at risk audience.…
Lovejoy Fountain was a brand new apartment complex in an old part of downtown Portland where patina is treasured.
So to counteract the notion of a new building being “sterile” or “cookie cutter” this campaign compared it with its opposite — a building that had seen too much history.
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