In the very moist Pacific Northwest, rotting wood and wood-eating insects are constant threats for builders. This poster was created for tradeshow booths as well as a direct mail piece.
The copy reads:
All SmartSystem siding products are protected against rot, fungus and bugs’ neurotic feelings of persecution.
A fun bit of trivia:
These termites were made at Will Vinton’s studio, makers of the singing California Raisins, among many other famous creations.