Tracy Ball, Senior Copywriter
7517 Palais Court
Indianapolis, IN 46278
• Decade plus of experience in advertising and marketing copywriting
• Fluent in all formats from digital to print
• National campaign experience
• Strong ad agency background
• Exceptional concepting skills
• Vast experience in writing for both b2c and b2b audiences
• Worked with both small and large agencies and businesses
• Won multiple awards
Highlights: Concepting and copywriting for all of the agencies b2c, b2b and non-profit clients including AmeriServ Bank, Axion building products, Blood Science Foundation, CertainTeed Roofing, CORE (Center for Organ Recovery & Education), Deceuninck Windows and Fraport airport retail. Project work includes integrated campaigns, website content, naming projects, event brainstorming, articles, client presentations, and pitches. Also responsible for eighty percent of the content for Avenue 6, the historic Duquesne Club’s quarterly magazine.
Smith Brothers Advertising
Concepting and copywriting for several of the agency’s consumer packaged goods clients including Sahale Snacks and RW Knudsen juice. Worked on four new business pitches and also wrote for The Art Institutes, the agency’s biggest client. Project work included integrated campaigns, website concepts and content, social media, print ads and taglines.
Concepting and copywriting for creative agencies and both small and large businesses. Wrote for HTC Phones, TriMet public transit, Adidas, Pendleton Woolen Mills, NW Natural Gas, Anthro Furniture, and several established and start-up retail dot-coms. Project work includes magazine campaigns, brochures, ecommerce, website concepts and content, web banner campaigns, taglines and product naming.
Anthro Furniture Corporation
Served as a one-person creative agency responsible for national campaigns with placement in Wired and MacWorld magazines. Also created campaigns tailored to more specific markets like radiology. Wrote web copy, web banners, direct mail, e-mail marketing, tradeshow signage, taglines and product names.
Brought in to work on new business pitches by ad agencies. Work was both web and print-based and clients included Freightliner Trucks and Harsch Investments.
For several years served as the sole copywriter for the agency working directly in partnership with the creative director. Concepted and wrote for a wide variety of clients including West Coast Bank, Louisiana-Pacific, Freightliner, and the Oregon Fryer Commission. Won several awards including the Northwest Addys and the Oregonian’s Newsies.
Young & Laramore
Agency was retail focused with clients ranging from the fast-food chain Steak ‘n Shake to McNamara Florist and Colorado Steakhouse. Work included billboards, print ads, in-store promotions, television and radio.
(More employment history available upon request.)
• Adobe Creative Suite/Cloud
• Adobe InDesign
• Content Management Systems
• MS Office
• SEO Certification
• Clever researcher
• 55 wpm typing
The Portfolio Center
The Copywriting Program
A two-year advertising boot camp/graduate school.
Bachelor of Arts Degree in Journalism and Advertising.
Resume, advertising, marketing, copywriter, copywriting, concepting, concepts, commerce, freelance, full-time, part-time, integrated campaigns, multi-channel, ATL, above the line, BTL, below the line, award-winning, awards, national campaigns, agency experience, mid to senior level, business to business, business to consumer, b2b, b2c, high tech, digital, SEO, search engine optimization, web content, websites, blogs, banner ads, e-mail, print, magazine, newspaper, brochures, long copy, newsletters, outdoor, billboards, non-traditional media, alternative media, catalog, direct mail, product names, taglines, strap lines, trade shows, in-store, retail, TV, television, DRTV, script writing, project management, radio, editor, editing, proofreading, research, journalism, feature writing, case studies, presentations, whew . . .